Meet Lance
Lance Thomas knows firsthand what it feels like to work long hours for clients who undervalue your expertise. As the founder of his own small accounting firm, he once struggled with undercharging, late payments, and the constant stress of trying to “stay competitive” by lowering his fees.
Everything changed when he discovered the power of premium pricing. By shifting from hourly billing to value-based packages, Lance doubled his rates, cut his client list in half, and boosted profits by more than 60% — all while reclaiming his time and energy.
Today, Lance helps independent and small accounting firm owners do the same. Through his books, trainings, and proven frameworks, he teaches accountants how to position themselves as trusted advisors, attract better clients, and build firms that are both profitable and fulfilling.
