Stop Selling Hours. Start Pricing Your Expertise.
Practical pricing strategies for accountants and bookkeepers who want stronger margins, more predictable monthly revenue, and the confidence to charge what their expertise is worth.
Get the Free ScriptΒ
Where Are You in Your Pricing Journey?
Whether you're struggling to present your prices, looking to improve profitability, or ready to rethink your entire pricing model, start with the resource that fits where you are today.
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START
Present Your Prices With Confidence
Not sure how to tell a client what you charge without overexplaining, apologizing or immediately discounting?
Use the free 5-Minute Price Presentation Script to structure the conversation and present your price with confidence.
IMPROVE
Build a More Profitable Practice
Pricing is only one part of profitability.
Discover the 9 Drivers of Profit and identify the areas in your accounting practice that can have the greatest impact on your bottom line.
TRANSFORM
Build a Better Pricing System
Ready to move beyond hourly billing?
Strategic Pricing Mastery gives you a practical framework for pricing, packaging and communicating the value of your services.
Thereβs a Better Way Than Selling Your Time
Hourly billing ties your revenue to the number of hours you work. It can make price increases difficult, encourage clients to focus on time rather than value, and limit your ability to build predictable recurring revenue.
Confident Pricing Academy helps accountants and bookkeepers take a more strategic approach to pricing β one built around the value you deliver, the services you provide, and the client relationships you want to build.
Hourly Billing β Strategic Pricing β Predictable Revenue
From Hourly Billing to Predictable Monthly Revenue
The Subscription Accountant
What if your accounting practice wasn't built around selling more hours?
The Subscription Accountant explores a different model β packaging ongoing services around the value you provide and building longer-term client relationships with predictable monthly revenue.
It's a practical approach to moving beyond the traditional hourly billing model and building a more valuable accounting practice. Β
Discover The Subscription AccountantPricing Advice From Someone Who Understands Accounting
I'm Lance Thomas, ACMA, CGMA.
I've spent more than 30 years working in accounting and finance, including running my own accounting practice. Along the way, I've seen technically excellent accountants struggle with one of the most commercially important parts of running a firm: pricing their expertise.
Confident Pricing Academy was created to help accountants and bookkeepers approach pricing differently β with practical strategies for pricing, packaging and communicating value.
The goal isn't simply to charge more.
It's to build a pricing model that works better for your practice and your clients.
My StoryCPA Insights
Research and practical thinking for the modern accounting practice.
Explore ideas on pricing strategy, subscription accounting, profitability and the changing economics of running an accounting firm.
Explore CPA InsightsThe Confident Pricing Brief
Practical ideas on pricing, profitability and building a more valuable accounting practice β delivered directly to your inbox.
No generic business advice. Just useful strategies, research and insights for accountants and bookkeepers.